Frank Stella got overwhelmed by making decisions about his paintings and decided to take all emotional/visual/thoughtful work out of it. He wanted to make direct paintings. He wanted no emotion, so he uses straight lines of color.
Ad Reinhardt is saying that is what it is, and it does not need to have a reason for itself.
Art is like wearing your glasses on upside down. Okay, You have your glasses on upside down, some people are going to love it, and some people aren't going to understand it.
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