The originality of the Avant-Garde

Yes, yes, yes. Once you set up an idea and start to tell others about it and they start to follow everything does loose its freshness, or originality. But it is almost impossible to always be coming up with something new. Creative process comes out of breaking the rules. So if there are not rules how can their be a way to break them. Avant-Garde sets up new rules for new artists to break, so in a way it is perpetuating the need for creation.